VEED Majorca 2024

Offline & offsite!

Client: Veed.io
Art Direction: Michael Arnold & Svyat Vishnyakov
Design: Michael Arnold, Maria Serra, Hiroe Ito, Toni Murphy
Production: Becks Serra
Photography: Zucalli

Every year VEED logs off and heads abroad together. This year I lead the offsite branding and took us back to 90’s Majorca, sun, sea and start-up style.

Taking heavy influence from the beach holidays our youth, Princess Di and gossip rags - we put on our rose-tinted glasses and created a nostalgic experience across all of our touch points.

From maps to mags, lotions to lip-balms, duffels and shuttles - every detail was sun smooched.

We put together a trashy zine to complete the experience - taking cues from gossip mags and fan-zines, the VEED Zeen is our take on the genre. Written and Art Directed by myself with design assistance from Maria Serra, Hiroe Ito & Toni Murphy.

Until next year!