VEED Rebrand & Launch

Creating videos is hard

Company: VEED
Team: Svyat Vishnyakov, Maria Serra, Mari Martinez, Anton Zazersky, Leila Woodington

Since 2022 I’ve had the privilege of building the VEED brand from scratch with our internal Design Studio. We’ve worked tirelessly to build an expansive brand that stands out from the corporate and unoriginal competitors in the market, touching across social media content, OOH, live events, merch, offsites, landing pages, in-app content and more.

Our brand has to scale and stretch to fit in the smallest, dullest formats and the largest most expressive spaces - leading the charge in AI video creation tools.

Our illustration library is built to scale across tiny well crafted product icons, to dynamic marketing assets and large, 3D objects - all with a clear narrative thread weaved through each one.

We’ve seen huge growth in our output in the last year, extending our work to thought leader campaigns, live events, editorials and motion.

The Science of Great Video

Our first thought leader campaign, The Science of Great Video, needed an inspired micro-brand to showcase our experts in video creation. After a lot of research, we landed on the concept of silhouetted double helix that could provide the building blocks of great video.

This pillar of the identity was complimented with a series of holographic, retro-futuristic illustrations

New York, New York!

In 2025, we headed to NYC for our first brand campaign with the only goal was to introduce ourselves to the world and set the scene for more campaigns to come.

We chose to focus on our users at the centre of our product, which gave us the flexibility to involve real VEED advocates and scale the campaign up past it’s initial launch with social proof, a Linkedin profile pic takeover, activations, insider events and more.

Follow the work at veed.io